By Reda Wahba

From idea to operation — real support at every stage

With over 18 years of experience owning and operating restaurants in Montreal, combined with my commercial real estate licence and background as a trained chef, I offer a complete approach for business owners, entrepreneurs, and landlords.

Whether you’re launching a concept, expanding, relocating, or repositioning a space, I help you make decisions that are grounded in real operational experience.

Who I work with

Entrepreneurs launching their first business
Existing operators expanding or relocating
Restaurant and food concepts
Retail businesses
Commercial landlords looking to position or lease their space

What I offer
Commercial Real Estate Services

Leasing (tenant or landlord representation)
Purchase and sale of commercial properties
Site selection and location analysis
Lease review and negotiation
Market positioning and pricing strategy

Business & Concept Development

This is where my background as an operator and trained chef makes a real difference.

Concept creation and positioning
Menu and product direction (for food concepts)
Target market alignment
Brand and customer experience thinking
Feasibility and reality check before committing

Operational & Strategic Consulting

Layout and operational flow (what actually works day-to-day)
Build-out awareness and cost considerations
Equipment and space planning
Identifying risks before they become costly mistakes
Growth, expansion, or repositioning strategy

For landlords

I also work with landlords who want to:

Attract the right type of tenant
Better position their commercial space
Understand what makes a concept succeed in their location
Avoid vacancies by aligning the space with real market demand

Why this approach matters

Most commercial brokers focus on the transaction.
Few understand what it takes to actually run a business in the space.

I bridge that gap.

Having built, operated, and scaled businesses myself, I help you think beyond the lease and into the reality of daily operations, costs, and long-term viability.

Let’s build something that works

Whether you’re at the idea stage or ready to sign a lease, I’ll help you approach your project with clarity, structure, and real-world insight.