Reda works with residential clients and focuses on growth, strategy, and negotiations. Within Groupe Immobilier MCW, he leads key conversations, presents offers, and negotiates pricing and terms with a calm and thoughtful approach. An entrepreneur in NDG and Montreal West since 2008, he brings a strong business mindset to every negotiation, always aiming for balanced and well structured outcomes. He also supports strategic decisions through research and document review, particularly for condos and municipal matters. His goal is to create clear momentum, strong positioning, and results that feel right for his clients. He works in English, French, and Spanish. Reda works alongside partner Holly Manderson, who oversees pricing, listing preparation, compliance, and marketing strategy before a property reaches the market. He also works alongside partner Yvan Caro, who manages the day-to-day progression of the transaction, coordinating inspections, negotiations, deadlines, and closing.